Perception Skin began on the Mid North Coast of NSW during the uncertainty of the 2021 pandemic, after I lost my job, and officially launched in 2024.

I had always used high-quality, trend-led skincare, but I felt drawn to become more intentional and creative in my own formulation practice.

With a background in naturopathy, I work with plants at a constituent level, with a focus on how botanical ingredients can be thoughtfully combined to support skin compatibility and overall skin appearance across a variety of skin types, including sensitive, congestion-prone, and mature skin. This foundation has shaped my approach from the very beginning.

As I explored clean and organic beauty brands more deeply, I became frustrated by the reliance on basic filler oils such as safflower, sunflower, and triglycerides, with limited botanical depth or complexity.

So I simplified everything.

I began formulating concentrated, purposeful skincare grounded in ingredient integrity, skin compatibility, and botanical appreciation.

Perception Skin was designed entirely by me, self-funded and created as designer, conceptor, and formulator, with a clear vision of skincare that respects both formulation integrity and the skin.

I’ve always had a deep love for animals and Australian wildlife, and it felt essential that the brand reflect that connection. As part of this commitment to ethical and sustainable Australian native botanicals, I donate 5% of sales from the Fig & Kakadu Plum Elixir to The Wilderness Society.

Hannah | Founder
Cert. Naturopathy